EMMAC Life Sciences Group agrees sale of wellness brands to Yooma Wellness Inc.

2 March 2021, London. EMMAC Life Sciences Group (“EMMAC” or the “Group” or the “Company”), Europe’s largest independent cannabis company, is pleased to announce the strategic sale of its wellness brands to Yooma Wellness Inc. (“Yooma”) (CSE: YOOM), an emerging marketer and distributor of cannabinoid and hemp-derived wellness products. Yooma will acquire the brands Blossom, MYO, Hello Joya and What the Hemp, after previously licensing the brands from EMMAC under the terms of an agreement announced on 20 January 2021.

Antonio Costanzo, CEO of EMMAC, said: “EMMAC’s strategic focus is to accelerate the growth of its medical cannabis and B2B wellness business operations. The strength of our vertically integrated business model and the investment made in our European facilities in the past year means that we have a compelling market advantage to deliver real revenue growth in these areas.”

International cannabis market research firm, Brightfield Group, project Europe’s medical cannabis market to grow to over US$3.1 billion by 2025, with a 2020-2025 CAGR of 52%.

Antonio Costanzo, CEO of EMMAC, continued: “As a result of this sale, Yooma has the opportunity to capitalise on the traction that EMMAC’s wellness brands have made, particularly in the UK, and extend the distribution channels for these brands into China and further Asian markets.”

The total purchase price is approximately US$8.1 million, and will be payable as 7,459,981 shares of Yooma valued at their 5-day volume weighted average price of CA$1.384.

About EMMAC Life Sciences Group

EMMAC Life Sciences Group is Europe’s largest independent cannabis company, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. With a unique supply and distribution network throughout Europe, EMMAC’s vision is to bring the life-enhancing potential of cannabis to the people who need it. For more information about EMMAC, please visit https://www.emmac.com/.

Contact:

For scientific enquiries please contact research@emmac.com

For general enquiries please contact info@emmac.com or visit www.emmac.com

Media enquiries:

Buchanan
Henry Harrison-Topham / Jamie Hooper / Ariadna Peretz Tel: +44 (0) 20 7466 5000
emmac@buchanan.uk.com www.buchanan.uk.com

CAUTIONARY STATEMENT

All statements, other than statements of historical fact, in this news release are forward-looking statements that involve various risks and uncertainties, including, without limitation, statements regarding potential values, the future plans and objectives of EMMAC Life Sciences Group. There can be no assurance that such statements will prove to be accurate, achievable or recognisable in the near term.

Actual results and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral forward-looking statements are based on the estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. EMMAC Life Sciences Group assumes no obligation to update forward-looking statements should circumstances or management’s estimates or opinions change.